Digital Resource - VR Experience

Immersive Ecosystems: Choosing Between Centralized and Decentralized Ecosystems

Published 10 Mar 2023
Reference 7025
Topic Strategy
Language English
Summary

When the pandemic suddenly displaced hundreds of students from INSEAD campuses, the INSEAD VR Initiative went into immediate action. With courses shutting down at lightning speed, everyone wanted a VR headset. The Hardware solution was narrowed down to two competing VR brands, Oculus by Facebook, and Pico, manufactured by a small Chinese hardware company. But instead of a simple decision based on price points and logistical availabilities, it was clear that the choice would be between two entirely different ecosystems. To make the right decision fast a coherent business strategy had to be developed, integrating the chosen ecosystem into the existing operational structure. This case is based on a framework developed by Andrew Shipilov, a professor of strategy at INSEAD.

Teaching objectives

- Illustrating the challenges facing ecosystem builders
- Understanding the five key roles of Corporate Ecosystems
- How to build the Right Ecosystem for Innovation
- Experience the advantages and capabilities of VR immersive learning

Unique Features
- Self-Navigation

Keywords
  • Creativity & Innovation
  • Entrepreneurship
  • Governance
  • Strategy
  • Digital Transformation
  • AR2023