Role Play extra

The Coffee Council of Cairo, 1511

Published 06 May 2026
Reference 7074
Topic Strategy
Region Middle-East
Length 3 page(s)
Language English
Summary

Cairo, 1511. A new drink called qahwa (coffee) is spreading through the city’s quarters. Sultan al Ashraf Qansuh al Ghawri convenes a council of five advisors to decide whether to embrace, regulate, or ban it. Each advisor embodies one of five “silent killers” of technological adaptation: commitment trap, resource starvation, emotional drag, system neglect, and takeoff without capture. The Sultan must decide. A role play for MBA and executive education audiences.

Teaching objectives

The role play highlights (i) timeless challenges faced by incumbents navigating technological change; (ii) the five silent killers of adapting to technological change; (iii) the politics of change.

Keywords
  • Technological change
  • innovation strategy
  • organizational adaptation
  • incumbent firms
  • disruptive technology
  • role play
  • silent killers
  • historical analogy
  • transformation
  • organizational politics
  • identity
  • resource allocation
  • value capture
  • SDG9 Industry, Innovation and Infrastructure
  • Q22026