Zing - Strategy Choices

In this LiveCase, learners join a strategy task force at global bevco Zing, a company facing a pivotal moment. The board has asked the team to define a bold, long-term strategy that balances commercial growth with societal progress. The challenge is not just to generate profits, but to lead responsibly—aligning innovation, efficiency, and financial performance with sustainability, equity, and stakeholder well-being.
Structured around the Dream, Design, Details, and Discipline framework, the simulation guides learners through the full arc of strategic development. Participants craft an aspirational vision, translate it into a coherent roadmap, select high-impact projects based on income, impact, and implementation criteria, and consider how execution will be supported through incentives and accountability.
The experience culminates in a role-play board meeting, where learners must defend their strategy and respond to values-based challenges. This moment introduces the tension between material and moral reasoning—between what generates shareholder value and what serves broader societal outcomes. It encourages learners to examine their leadership instincts, wrestle with ambiguity, and consider how conviction, care, and courage shape strategic choices.
Delivered through the LiveCase platform, the simulation blends multimedia storytelling with decision tasks, sentiment checks, role-play (including optional AI bots), and built-in gamification. By linking strategic thinking with human values, it equips learners to lead in environments where success is measured not only by performance, but by purpose.

1) Align business performance with societal goals like equity and sustainability.
2) Combine profit-based logic with ethical reasoning in decision-making.
3) Build leadership grounded in care, courage, and commitment.
4) Apply moral philosophy to guide strategy toward purposeful impact.
5) Design strategies that are both market-competitive and socially valuable.