Viv8 - Multi-Sided Platforms

The Viv8 LiveCase creates a lively scenario in which you explore and reflect on making strategic recommendations under pressure. You participate in a dynamic multimedia learning experience, immersing yourself in the role of Senior Vice President of Strategy at the fictional video game company, Viv8 Studios, a leader in its market niche that is concerned about losing ground to competitors in the near future. The company desperately needs to know what the best course of action is.
Your main task will be to explore the trade-offs between various aspects of multi-sided platform (MSP) models to develop strategic recommendations for the company. Learning as you go, you will offer your insights throughout the LiveCase. Should Viv8 Studios develop a traditional game marketplace or sell digital real estate in the metaverse – or neither? It’s a critical question for the company and a test of your strategic acumen.
The story provides rich material for a stimulating debrief session and a memorable learning experience. The LiveCase is particularly suited to undergraduates, MBA and executive learning programmes, and can be taught in person or online. It combines immersive, interactive multimedia storytelling using the LiveCase web application with a combination of tasks, sentiment checks, quizzes and gamification to keep Learners engaged, challenged and entertained.

1) Assess the challenges of transitioning from product to multi-sided platform (MSP) business models
2) Understand the benefits of MSPs, such as positive network effects and scalability
3) Explore the trade-offs between various aspects of MSP models, such as open vs curated platforms
4) Examine issues around leveraging customer data
5) Evaluate new forms of competition and market trends