Summary
Jardiland is currently the French market leader in garden centres with more than 110 centres. The group has sales of more than 1.7 BFF. The case analyses the marketing positioning and the process organisation and formulation then, describes the process organisation and formulation, finally looks at the franchiser role and questions the organisation and control of franchisees.
Teaching objectives
The objectives are to look at:
Concept of service
Service delivery formulation to maximise value for the customer
Franchiser role
Organisation and control of franchisees
