Summary
Uropa, a private equity company, is deciding whether to invest in Fashionnet or leave the deal on the table.
Teaching objectives
The case seeks to illustrate typical errors and biases in decision making under risk and uncertainty, in a real business decision. The emphasis is on both individual and group decisions. An important pitfall analysed in the case is the illusion of control.
Keywords
- Decision Making
- Risk
- Uncertainty
- Risk Management
- Decision Making under Risk
- Q31314
