Summary
The second case in the series details the steps that Andy and Anand scripted to build Crescendo.AI which would leverage the disruptive power of AI to create a whole new way to deliver customer experience.
Teaching objectives
The Alorica and Crescendo.AI case series uses the Phoenix Encounter Method, a strategic framework to help leaders and organizations navigate and thrive in disruptive environments. Beyond the Phoenix Encounter, it can be used in courses on organizational renewal and transformation, building organizational culture, strategic change, the first 100 days of a CEO, entrepreneurship, customer centricity, customer insight and leveraging AI.
Keywords
- Leveraging AI
- Phoenix Encounter Method
- Digital Transformation
- Disruption
- Building Business
- Entrepreneurship
- Leading Change
- Organizational Culture
- Leadership
- Innovation
- Strategy
- Marketing
- Branding
- SDG9 Industry, Innovation and Infrastructure
- Q12026
