Summary
- ACN Sourcing Strategy The case documents the situation faced by Courtaulds in acrylic fibre in 1987: a fast increase in the price of its key raw material, ACN. The case poses the question what should Courtaulds do?
Teaching objectives
This mini case is a very focused case on vertical integration. It allows a thorough analysis of the key issues. It has been used several times as an exam case.
Keywords
- Vertical integration
- Sourcing
