For INSEAD professors, staff members, students or alumni
Abstract: See Advanced Drug Delivery Systems: ALZA and Ciba-Geigy (A) - (F).
CASE STUDY
Ciba-Geigy Limited: Pharmaceutical Division (B)
By Reinhard Angelmar, Yves L. Doz, Francesca Gee
Ciba-Geigy Limited: Pharmaceutical Division (C)
Ciba-Geigy Limited: Pharmaceutical Division (Synopsis)
By Yves L. Doz
Board Process Simulation (A)
By Stanislav Shekshnia
Birkenstock: Exit the Family. Enter a Professional CEO
By Morten Bennedsen, Mark Stabile, Brian Henry
Rasurel: Reviving an Ageing Brand
By Amitava Chattopadhyay, Séverine de Wulf
