For INSEAD professors, staff members, students or alumni
The case series analyses the entry of a European mass retailer in Asia.
CASE STUDY
Carrefour in Asia (B): The Expansion in Asia (French)
By Philippe Lasserre
Carrefour in Asia (A) - Taiwan: A Bridgehead into Asia
Board Process Simulation (A)
By Stanislav Shekshnia
Birkenstock: Exit the Family. Enter a Professional CEO
By Morten Bennedsen, Mark Stabile, Brian Henry
Rasurel: Reviving an Ageing Brand
By Amitava Chattopadhyay, Séverine de Wulf
