Summary
The case describes the evolution of the start-up company CargoLifter from the concept, to secured finding and the beginning of large scale technical development. The company has proven the concept of a new logistics market, the transport of very heavy and oversized cargo with a newly developed airship. The case describes how the original business idea drove technical development, funding, and organizational design.
Teaching objectives
Understand the hurdles that a start up must master:
Financing and due diligence
Attracting partners
Managing market and technology uncertainty
Building a new organization
Understand how a business is driven from the market side.
Keywords
- AR1999
- RD1299
