In September 1990, in the face of intensifying competition for current accounts in the Spanish retail banking market, Banco Popular Español must take a decision on whether or not to introduce Las Super Cuentas.
For INSEAD professors, staff members, students or alumni
In September 1990, in the face of intensifying competition for current accounts in the Spanish retail banking market, Banco Popular Español must take a decision on whether or not to introduce Las Super Cuentas.